We asked Robert where he wanted to be featured. He wanted to be featured on The Guardian. So we made that happen for him. This was done by interviewing him and discussing his techniques for sales at length. This allowed us to build the article and pitch it to The Guardian.
We also secured a plethora of other media coverage. Robert wanted to focus on entrepreneurs, small business owners and sales professionals. Using the same technique we secured pieces in the following outlets.
As a book marketing agency it was important for them to gain visibilty with their target audience. We asked them what they felt would bring change to their industry in 2016. An unpopular or unique insight. This was regarding automation. We wrote a piece for Digital Book World.
We then asked them for unique insight regarding social media promotion. They gave us some incredible insight. This was used to build a valuable article for The Guardian. This article still brings in business for them.
THE COURTYARD, 30 WORTHING ROAD, HORSHAM, WEST SUSSEX, ENGLAND, RH12 1SL